| Characteristic | Share of respondents |
|---|---|
| Clothing, shoes and other accessories** | 93% |
| Retail stores | 91% |
| Groceries/food and beverages | 90% |
| Electronic devices | 89% |
| Health and beauty aids** | 89% |
| Goods for the home** | 84% |
| Websites or social networking sites** | 82% |
| Products or services for digital services** | 82% |
| Large electronic items | 81% |
| Small household appliances | 80% |
| Large household appliances | 76% |
| Vacation or travel arrangements | 71% |
| Automobile or other vehicles | 71% |
| Pets and pet care | 70% |
| Health and medical services | 64% |
| Property insurance | 58% |
| Health insurance coverage | 53% |
| Financial investments/services** | 53% |
| Life insurance coverage** | 52% |
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Source
Source
Release date
June 2013
More information
Region
North America
Survey time period
2013
Number of respondents
n = 2,000
Special properties
Mothers born between 1974 and 1994
Method of interview
Online survey
Supplementary notes
* In person, online or both
** 5 points or more above total moms.
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