In late 2023, four in five millennials living in the United States valued photos from other customers above those from brands, retailers, or influencers. In general, many consumers considered user-generated videos to be a vital source of information when researching products to buy. Almost the same percentage of Gen X consumers felt the same way about content from other customers.
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PowerReviews. (October 7, 2024). Consumer attitudes on visual user-generated content among millennials in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1497392/millennials-shopper-attitudes-towards-user-generated-content/
PowerReviews. "Consumer attitudes on visual user-generated content among millennials in the United States in 2023." Chart. October 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1497392/millennials-shopper-attitudes-towards-user-generated-content/
PowerReviews. (2024). Consumer attitudes on visual user-generated content among millennials in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1497392/millennials-shopper-attitudes-towards-user-generated-content/
PowerReviews. "Consumer Attitudes on Visual User-generated Content among Millennials in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2024, /statistics/1497392/millennials-shopper-attitudes-towards-user-generated-content/
PowerReviews, Consumer attitudes on visual user-generated content among millennials in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1497392/millennials-shopper-attitudes-towards-user-generated-content/ (last visited July 15, 2026)
Consumer attitudes on visual user-generated content among millennials in the United States in 2023 [Graph], PowerReviews, October 7, 2024. [Online]. Available: /statistics/1497392/millennials-shopper-attitudes-towards-user-generated-content/
