| Characteristic | Millennials | Non-millennials |
|---|---|---|
| Quality | 55% | 59% |
| Price | 33% | 27% |
| Service | 9% | 13% |
| Popularity | 1% | 1% |
| Recommendations | 1% | - |
| Unanswered | 1% | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Source
Release date
January 2012
More information
Region
United States
Survey time period
June 30 to July 19, 2011*
Number of respondents
n = 2,282**
Age group
19 years and older
Special properties
qualified respondents were age 19 or older and resided in Canada, the UK and the US
Method of interview
Online survey
Supplementary notes
* For information regarding when data was collected for each country involved, refer to page 4 of the survey.
** Millennials (1,147); Non-millennials (1135).
Citation formats
