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Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars)

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Sources

Release date

September 2021

Region

Brazil

Survey time period

2016 to 2020

Supplementary notes

* An exponential development of the values was assumed to estimate the annual values between 2015 and 2020, which were provided by the source.
** Forecast. An exponential development of the values was assumed to estimate the annual values between 2020 and 2025, which were provided by the source.

Citation formats

Brazil: traditional vs digital ad spend 2016-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2021
In 2025, digital media advertising spending in Brazil is expected to amount to **** billion U.S. dollars, up from **** billion in 2016. In the same period, traditional media ad spend is projected to decrease from **** to **** billion U.S. dollars.
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