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What is your primary goal in Facebook advertising?

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Source

Release date

September 2013

Region

United States

Survey time period

August 2013

Number of respondents

n = 574

Special properties

among Advertising Age subscibers

Method of interview

Online survey

Supplementary notes

Respondents' origin was not provided. The survey was carried among subscribers of the American magazine 'Advertising Age'.
Respondents were asked to rank the answers on order of importance from 1 to 6, with 1 being the most important. Percentages shown denote respondents who ranked the goal with a 1 or a 2.

Citation formats

Facebook advertising: primary goals in the U.S. as of August 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 17, 2013
The graph presets data on primary goals in Facebook advertising in the United States. During a survey carried out in August 2013, nearly ** percent of respondents stated their primary aim was building brand awareness.
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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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