Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
Characteristic
Share of respondents
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This statistic provides information on the social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017. It was found that ** percent of responding marketing and advertising professionals claimed that social messaging would have the highest impact on their future promotional efforts.
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eMarketer. (September 29, 2017). Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 07, 2026, from /statistics/243616/digital-marketing-tactics-marketers-plan-to-pilot-or-increase/
eMarketer. "Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017." Chart. September 29, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 07, 2026. /statistics/243616/digital-marketing-tactics-marketers-plan-to-pilot-or-increase/
eMarketer. (2017). Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 07, 2026. /statistics/243616/digital-marketing-tactics-marketers-plan-to-pilot-or-increase/
eMarketer. "Social Media Trends Expected to Have The Biggest Effect on Marketing Strategies in The following Year According to Marketers in The United States as of September 2017." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Sep 2017, /statistics/243616/digital-marketing-tactics-marketers-plan-to-pilot-or-increase/
eMarketer, Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017 ÌÇÐÄÆÆ½â°æ, /statistics/243616/digital-marketing-tactics-marketers-plan-to-pilot-or-increase/ (last visited August 07, 2026)
Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017 [Graph], eMarketer, September 29, 2017. [Online]. Available: /statistics/243616/digital-marketing-tactics-marketers-plan-to-pilot-or-increase/