Large language model (LLM) users' responses to their preferred artificial intelligence (AI) assistant potentially introducing advertising in the United States as of June 2026
Characteristic
Share of respondents
Continue using a free version with ads
36%
Pay for an ad-free version
22.4%
Switch to another AI assistant without ads
17.9%
I would not change my behavior
17.7%
Not sure
6%
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During a survey among large language model (LLM) users in the United States released in 2026, approximately 36 percent said that, if their preferred artificial intelligence (AI) assistant introduced advertising, they would continue to use its free version with ads. Around 22.4 percent of respondents stated that they would instead pay for an ad-free version of that AI tool, while 17.9 percent would switch to another ad-free AI assistant.
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Zappi. (June 10, 2026). Large language model (LLM) users' responses to their preferred artificial intelligence (AI) assistant potentially introducing advertising in the United States as of June 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1662223/llm-users-response-ai-assistants-ads-us/
Zappi. "Large language model (LLM) users' responses to their preferred artificial intelligence (AI) assistant potentially introducing advertising in the United States as of June 2026." Chart. June 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1662223/llm-users-response-ai-assistants-ads-us/
Zappi. (2026). Large language model (LLM) users' responses to their preferred artificial intelligence (AI) assistant potentially introducing advertising in the United States as of June 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1662223/llm-users-response-ai-assistants-ads-us/
Zappi. "Large Language Model (Llm) Users' Responses to Their Preferred Artificial Intelligence (Ai) Assistant Potentially Introducing Advertising in The United States as of June 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2026, /statistics/1662223/llm-users-response-ai-assistants-ads-us/
Zappi, Large language model (LLM) users' responses to their preferred artificial intelligence (AI) assistant potentially introducing advertising in the United States as of June 2026 ÌÇÐÄÆƽâ°æ, /statistics/1662223/llm-users-response-ai-assistants-ads-us/ (last visited July 20, 2026)
Large language model (LLM) users' responses to their preferred artificial intelligence (AI) assistant potentially introducing advertising in the United States as of June 2026 [Graph], Zappi, June 10, 2026. [Online]. Available: /statistics/1662223/llm-users-response-ai-assistants-ads-us/
