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Marketers' perception of the results from using generative artificial intelligence (GenAI) in their retail media programs in the United States as of November 2025

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Sources

Release date

January 2026

Region

United States

Survey time period

November 2025

Number of respondents

108 respondents

Special properties

among marketers working at agencies and consumer product manufacturers and using AI in retail media programs

Supplementary notes

The source does not specify the survey type.

Citation formats

Marketers’ perception of GenAI results in retail media in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2026

During a late 2025 survey conducted among marketers in the United States, around ** percent of the respondents using generative artificial intelligence (GenAI) in their retail media programs described the technology's results as mixed. Approximately ** percent reported a positive impact, while ** percent saw little to no impact at all. According to the same study, nearly of U.S. retail media marketers adopted AI professionally.

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