Leading situations in which large language model (LLM) users would find unacceptable for artificial intelligence (AI) assistants to show them advertisements in the United States as of June 2026
Characteristic
Share of respondents
When working on confidential professional documents
16.7%
When discussing mental health or personal struggles
15.5%
I find ads unacceptable in all situations regardless of context
13.7%
When asking for medical information or symptoms
13.7%
When used by or for children and students
12.8%
When asking about financial or legal matters
11.2%
None of these would particularly concern me
16.4%
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A survey released in 2026 asked large language model (LLM) users in the United States in which situations they would find it most unacceptable for an artificial intelligence (AI) assistant to display advertisements. When working on confidential professional documents ranked first, selected by 16.7 percent of the participants. When discussing mental health or personal struggles followed, chosen by 15.5 percent, while 13.7 percent of respondents said they found ads unacceptable in all situations, regardless of context.
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Zappi. (June 10, 2026). Leading situations in which large language model (LLM) users would find unacceptable for artificial intelligence (AI) assistants to show them advertisements in the United States as of June 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1662236/users-unacceptable-ai-assistants-ad-situations-us/
Zappi. "Leading situations in which large language model (LLM) users would find unacceptable for artificial intelligence (AI) assistants to show them advertisements in the United States as of June 2026." Chart. June 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1662236/users-unacceptable-ai-assistants-ad-situations-us/
Zappi. (2026). Leading situations in which large language model (LLM) users would find unacceptable for artificial intelligence (AI) assistants to show them advertisements in the United States as of June 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1662236/users-unacceptable-ai-assistants-ad-situations-us/
Zappi. "Leading Situations in Which Large Language Model (Llm) Users Would Find Unacceptable for Artificial Intelligence (Ai) Assistants to Show Them Advertisements in The United States as of June 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2026, /statistics/1662236/users-unacceptable-ai-assistants-ad-situations-us/
Zappi, Leading situations in which large language model (LLM) users would find unacceptable for artificial intelligence (AI) assistants to show them advertisements in the United States as of June 2026 ÌÇÐÄÆƽâ°æ, /statistics/1662236/users-unacceptable-ai-assistants-ad-situations-us/ (last visited July 20, 2026)
Leading situations in which large language model (LLM) users would find unacceptable for artificial intelligence (AI) assistants to show them advertisements in the United States as of June 2026 [Graph], Zappi, June 10, 2026. [Online]. Available: /statistics/1662236/users-unacceptable-ai-assistants-ad-situations-us/
