Percent of adults planning to and already investing who purchased a product or service after clicking on a digital ad on a website in the United States as of January 2026
Characteristic
Within the last week
Within the last month
Within the last 2-3 months
Over three months ago
I've never purchased something after clicking on a digital ad
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As of early 2026, approximately ** percent of adults wanting or planning to invest surveyed in the United States reported having purchased a product or service after clicking on an ad on a website, excluding social media and video ads. Among adults who were already investors, that share stood at ** percent. Around ** percent of responding investors also reported never having purchased something after clicking on a website ad, versus ** percent of participants willing to invest.
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CivicScience. (January 14, 2026). Percent of adults planning to and already investing who purchased a product or service after clicking on a digital ad on a website in the United States as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1463532/investors-shopping-digital-ad-united-states/
CivicScience. "Percent of adults planning to and already investing who purchased a product or service after clicking on a digital ad on a website in the United States as of January 2026." Chart. January 14, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1463532/investors-shopping-digital-ad-united-states/
CivicScience. (2026). Percent of adults planning to and already investing who purchased a product or service after clicking on a digital ad on a website in the United States as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1463532/investors-shopping-digital-ad-united-states/
CivicScience. "Percent of Adults Planning to and Already Investing Who Purchased a Product or Service after Clicking on a Digital Ad on a Website in The United States as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2026, /statistics/1463532/investors-shopping-digital-ad-united-states/
CivicScience, Percent of adults planning to and already investing who purchased a product or service after clicking on a digital ad on a website in the United States as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1463532/investors-shopping-digital-ad-united-states/ (last visited August 01, 2026)
Percent of adults planning to and already investing who purchased a product or service after clicking on a digital ad on a website in the United States as of January 2026 [Graph], CivicScience, January 14, 2026. [Online]. Available: /statistics/1463532/investors-shopping-digital-ad-united-states/
