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Percentage of adults saying that ads in artificial intelligence (AI) search results would make them trust the results less in the United States as of January 2026

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

January 2026

Region

United States

Survey time period

January 27 and 28, 2026

Number of respondents

1,085 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

Percentage points missing 100 are probably due to rounding.

Citation formats

Impact of ads in AI search results on consumers' trust in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 16, 2026

During an early 2026 survey among adults in the United States, almost (** percent) of respondents either strongly or somewhat agreed that ads in artificial intelligence (AI) search results would make them trust the results less. Spending on AI search advertising in the U.S. was forecast to * in 2026.

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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* For commercial use only

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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