The source projected that, in 2026, investments in paid search advertising worldwide would amount to approximately billion U.S. dollars, up from less than *** billion dollars a year earlier. The global value was forecast to continuously grow over the following two years, surpassing *** billion dollars by 2028.
Search Advertising
Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending.
Leading segment drivers
The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2024, around *** billion dollars were spent by advertisers rs on search ads across the U.S., a figure expected to grow to over *** billion dollars in 2025.
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Dentsu. (November 21, 2025). Paid search advertising spending worldwide from 2025 to 2028 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/267056/paid-search-advertising-expenditure-worldwide/
Dentsu. "Paid search advertising spending worldwide from 2025 to 2028 (in billion U.S. dollars)." Chart. November 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/267056/paid-search-advertising-expenditure-worldwide/
Dentsu. (2025). Paid search advertising spending worldwide from 2025 to 2028 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/267056/paid-search-advertising-expenditure-worldwide/
Dentsu. "Paid Search Advertising Spending Worldwide from 2025 to 2028 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2025, /statistics/267056/paid-search-advertising-expenditure-worldwide/
Dentsu, Paid search advertising spending worldwide from 2025 to 2028 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/267056/paid-search-advertising-expenditure-worldwide/ (last visited July 26, 2026)
Paid search advertising spending worldwide from 2025 to 2028 (in billion U.S. dollars) [Graph], Dentsu, November 21, 2025. [Online]. Available: /statistics/267056/paid-search-advertising-expenditure-worldwide/
