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Percentage of marketers using generative artificial intelligence (GenAI) in their retail media programs in the United States as of November 2025

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Sources

Release date

March 2026

Region

United States

Survey time period

November 2025

Number of respondents

166 respondents

Special properties

among marketers working at agencies and consumer product manufacturers

Supplementary notes

The source does not specify the survey type.

* Figure calculated by ÌÇÐÄÆƽâ°æ based on the source's data.

Citation formats

GenAI usage in retail media programs among marketers in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2026

During a late 2025 survey conducted among marketers in the United States, ** percent of respondents reported using generative artificial intelligence (GenAI) in their retail media activities. According to the same study, over **** of U.S. marketers cited budget constraints as a major obstacle to scaling Amazon Ads initiatives.

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