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Reasons for purchasing on social media in India as of February 2025, by gender

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Source

In cooperation with
Release date

March 2025

Region

India

Survey time period

February 12 to 28, 2025

Number of respondents

18,446 respondents

Age group

16 years and above

Special properties

8,141 female and 10,305 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: Why did you purchase something on social media? (choose up to 3 of the most relevant answers)

Citation formats

Reasons for purchasing on social media in India 2025, by gender

Published by
Yihan Ma,
Apr 29, 2025

A survey conducted by in February 2025 found that ** percent of female respondents in India chose to shop on social media as it was convenient. In comparison, ** percent of male respondents in the country shopped on social media for the same reason.

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