During a global 2024 survey, it was found that A/B and multivariate testing was the type of advanced analytics performed most often in-house, named by ** percent of respodents. Ad platform optimization ranked second, mentioned by ** percent of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
MarketingCharts. (September 17, 2024). Types of advanced analytics performed in-house according to marketers worldwide as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1467476/marketing-analytics-worldwide/
MarketingCharts. "Types of advanced analytics performed in-house according to marketers worldwide as of September 2024." Chart. September 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1467476/marketing-analytics-worldwide/
MarketingCharts. (2024). Types of advanced analytics performed in-house according to marketers worldwide as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1467476/marketing-analytics-worldwide/
MarketingCharts. "Types of Advanced Analytics Performed In-house According to Marketers Worldwide as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2024, /statistics/1467476/marketing-analytics-worldwide/
MarketingCharts, Types of advanced analytics performed in-house according to marketers worldwide as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1467476/marketing-analytics-worldwide/ (last visited July 16, 2026)
Types of advanced analytics performed in-house according to marketers worldwide as of September 2024 [Graph], MarketingCharts, September 17, 2024. [Online]. Available: /statistics/1467476/marketing-analytics-worldwide/
