According to a survey conducted by ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ among the Generation Z in China from October 2023 to September 2024, ** percent of respondents would pay attention to the brands when buying smartphones. In comparison, merely percent of respondents had no brand preference for any of the listed product categories.
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ÌÇÐÄÆƽâ°æ. (October 7, 2024). Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
ÌÇÐÄÆƽâ°æ. "Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category." Chart. October 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
ÌÇÐÄÆƽâ°æ. (2024). Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
ÌÇÐÄÆƽâ°æ. "Share of Consumers from The Generation Z in China Who Pay Particular Attention to Brands as of September 2024, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2024, /statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
ÌÇÐÄÆƽâ°æ, Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category ÌÇÐÄÆƽâ°æ, /statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/ (last visited August 04, 2026)
Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category [Graph], ÌÇÐÄÆƽâ°æ, October 7, 2024. [Online]. Available: /statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
