The source mentions that the methodology involves a survey conducted between December 2023 and January 2024 among over 45,000 Generation Alpha kids (aged 7-14). This reveals a list of the 100 "coolest brands".Â
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Most popular brand categories among Gen Alpha in the UK 2024
Of the 100 coolest brands to Generation Alpha kids, nearly 30 percent belong to the retail and e-commerce category in the UK. A 2024 survey revealed that Gen Alpha children are predominantly fans of retail brands, followed by brands in the food and beverage category.Â
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Beano Studios. (August 13, 2024). Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
Beano Studios. "Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024." Chart. August 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
Beano Studios. (2024). Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
Beano Studios. "Leading Categories of Popular Brands among Generation Alpha in The United Kingdom in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2024, /statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
Beano Studios, Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/ (last visited July 27, 2026)
Leading categories of popular brands among Generation Alpha in the United Kingdom in 2024 [Graph], Beano Studios, August 13, 2024. [Online]. Available: /statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-uk/
