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How Generation Z prefer to do product research in the United States in 2025

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Source

In cooperation with
Release date

August 2025

Region

United States

Survey time period

July 20, 2025

Number of respondents

481-112,920

Supplementary notes

The question was phrased in the following way: "Which of the following online sources do you use when you are researching brands, products, and/or services you are interested in?"

Citation formats

Product research methods by Gen Z in the U.S. in 2025

Published by
F. Watty,
Oct 13, 2025

In 2025, around ** percent of Generation Z in the United States said that they did their product research on social media. Just **** of Zoomers researched products on the brand's website. 

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