| Characteristic | Positive | Neutral | Negative |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
February 2020
More information
Region
Worldwide
Survey time period
as of February 2020
Special properties
among consumers from Australia, Brazil, Canada, France, Germany, Japan, Mexico, the Netherlands, the United Kingdom, and the United States
Supplementary notes
Original question: "¿En qué medida eres leal a tus marcas preferidas? / How loyal do you feel toward your favorite brand(s)?"
The source does not provide information about the methodology of the survey. The date provided is the release date.
The source defines the generations as follows:
- Millennials/Generation Z: born between 1981 and 2000,
- Generation X: born between 1965 and 1980,
- Silent Generation/Baby Boomers - born before 1965.
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