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Most popular brands among Generation Z in the United States in 2025

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Source

Release date

August 2025

Region

United States

Survey time period

June 30, 2024 to June 30, 2025

Number of respondents

1,010 respondents

Method of interview

Online survey

Citation formats

Most popular brands among Gen Z in the United States in 2025

Published by
F. Watty,
Oct 13, 2025

In 2025, the most popular brand among Gen Z was the skincare brand, **. Beauty brands dominated the most overindexed brands with Gen Z consumers.

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Topics

Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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