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Most valued omnichannel features by Generation Z in the United States in 2025

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Source

Release date

May 2025

Region

United States

Survey time period

January 21 to January 28, 2025

Number of respondents

1,583 respondents

Age group

16-68 years old

Special properties

Online shoppers

Method of interview

Online survey

Citation formats

Most valued omnichannel features by Gen Z in the United States in 2025

Published by
F. Watty,
Oct 13, 2025

In 2025, the most valued omnichannel features by Generation Z in the United States was buy online and then picking up in-store. Around ** percent of Gen Z liked personalized rewards programs. 

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