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Attitudes on brand activism among Generation Z in the United States in 2025

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Sources

Release date

July 2025

Region

United States

Survey time period

June 10, 2025 to August 20, 2025

Number of respondents

559 respondents

Age group

18-28 years

Method of interview

Online survey

Supplementary notes

The question was phrased in the following way: "Which of the following statements regarding a brand's standing on social and political issues do you agree or disagree with?"

Multiple answers were possible.

Citation formats

Attitudes on brand activism among Gen Z in the United States in 2025

Published by
F. Watty,
Oct 13, 2025

In 2025, almost ** percent of Generation Z consumers in the United States said that were loyal to a brand because of its values and public stand on social and political issues. Just over **** of shoppers would boycott a brand for taking a public stance on an issue with which they disagree.

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Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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