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Online shoppers' preferred logistic improvements from retailers and brands in the United States in 2024, by age group

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Sources

Release date

November 2024

Region

United States

Survey time period

June to July, 2024

Number of respondents

1,000 online shoppers

Age group

18 years and older

Supplementary notes

Original question: "How could the retailers and brands you buy from improve from a logistics point of view?"

Multiple answers were possible.

Citation formats

E-buyers' desired logistic improvements from retailers in the U.S. 2024, by age group

Published by
Yihan Ma,
Sep 5, 2025

Almost **** of online shoppers between 18 and 29 years old wanted retailers and brands to offer free shipping, according to a 2024 survey. Another major logistic improvement desired by shoppers between 30 and 39 years old was same-day delivery (** percent) and free return of purchases (** percent).

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