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Actions that made Gen Alpha consumers believe that brands are doing good things in the United States in 2025

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Sources

Release date

January 2026

Region

United States

Survey time period

November 2025

Number of respondents

505 consumers

Age group

8-14 years

Supplementary notes

This question was phrased by the source as follows: "When a brand says it鈥檚 鈥渄oing good,鈥 how can you tell it鈥檚 real?"

Two answers were possible.

Citation formats

Brand actions perceived as good by Gen Alpha in the U.S. 2025

Published by
F. Watty,
Jan 16, 2026

In 2025, over ** percent of Gen Alpha consumers considered a brand was really doing something good when they do real actions like events or recycling. According to a survey, ** percent of Gen Alpha believe a store is doing good things when they see proof online.

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Online shopping behavior worldwideE-commerce worldwideGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in Latin America
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