Belgium, Europe, France, Germany, Netherlands, United Kingdom
Survey time period
2024
Number of respondents
10,000 respondents
Special properties
Consumers
Supplementary notes
This question was phrased by the source as follows: "Which of the statements is closest to how you think current shopping behavior will change, if at all, in the next 12 months?"
Percentage points exceeding 100 percent are probably due to rounding.
Citation formats
Expected online shopping frequency change in Western European countries 2024
Almost half of shoppers expected no changes to their shopping behavior in the following 12 months to a survey in Europe in 2024. Almost a third of Germans expected to shop more online, while ** percent of French were planning to shop more in physical stores.
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Mollie . (November 18, 2024). Expected online shopping frequency habit change in selected Western European countries in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1610306/western-europe-expected-online-shopping-behavior/
Mollie . "Expected online shopping frequency habit change in selected Western European countries in 2024." Chart. November 18, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1610306/western-europe-expected-online-shopping-behavior/
Mollie . (2024). Expected online shopping frequency habit change in selected Western European countries in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1610306/western-europe-expected-online-shopping-behavior/
Mollie . "Expected Online Shopping Frequency Habit Change in Selected Western European Countries in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Nov 2024, /statistics/1610306/western-europe-expected-online-shopping-behavior/
Mollie , Expected online shopping frequency habit change in selected Western European countries in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1610306/western-europe-expected-online-shopping-behavior/ (last visited July 27, 2026)
Expected online shopping frequency habit change in selected Western European countries in 2024 [Graph], Mollie , November 18, 2024. [Online]. Available: /statistics/1610306/western-europe-expected-online-shopping-behavior/