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Factors that encouraged adult consumers in the United States to knowingly buy duped makeup products in 2025

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Source

Release date

April 2025

Region

United States

Survey time period

March 2025

Number of respondents

113 respondents

Age group

18 years and older

Special properties

adults who bought duped products knowingly in the past 12 months

Supplementary notes

Respondents were asked to select three of the suggested factors.

Citation formats

Factors that led U.S. consumers to buy duped makeup products 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 29, 2025

According to nearly **** of American shoppers who knowingly bought duped makeup products in 2025, imitation or copycat cosmetics products were often cheaper than and just as good as the original brands. About ** percent of consumers also found them to be more conveniently available.

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