During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Citation formats
Most well-known cosmetics & make-up brands in the UK 2025
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (September 4, 2025). Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2025." Chart. September 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2025). Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Cosmetics & Make-up Brands Ranked by Brand Awareness in The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2025, /statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/ (last visited July 31, 2026)
Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2025 [Graph], ÌÇÐÄÆƽâ°æ, September 4, 2025. [Online]. Available: /statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
