During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Glossier in the UK? When it comes to cosmetics and make-up users, brand awareness of Glossier is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Glossier in the UK? In total, **% of UK cosmetics and make-up users say they like Glossier.Â
What is the usage share of Glossier in the UK? All in all, **% of cosmetics and make-up users in the UK use Glossier.Â
How loyal are the users of Glossier? Around *% of cosmetics and make-up users in the UK say they are likely to use Glossier again.Â
What's the buzz around Glossier in the UK? In November 2024, about *% of UK cosmetics and make-up users had heard about Glossier in the media, on social media, or in advertising over the past three months.Â
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
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ÌÇÐÄÆƽâ°æ. (November 17, 2024). Glossier brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /forecasts/1340030/glossier-cosmetics-and-make-up-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Glossier brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024." Chart. November 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /forecasts/1340030/glossier-cosmetics-and-make-up-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2024). Glossier brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /forecasts/1340030/glossier-cosmetics-and-make-up-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Glossier Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Cosmetics and Make-up Users in The Uk in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2024, /forecasts/1340030/glossier-cosmetics-and-make-up-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Glossier brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024 ÌÇÐÄÆƽâ°æ, /forecasts/1340030/glossier-cosmetics-and-make-up-brand-profile-in-the-uk/ (last visited July 27, 2026)
Glossier brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024 [Graph], ÌÇÐÄÆƽâ°æ, November 17, 2024. [Online]. Available: /forecasts/1340030/glossier-cosmetics-and-make-up-brand-profile-in-the-uk/
