According to a survey conducted by in September 2024, close to ** percent of female respondents in South Korea answered that it was important to them that cosmetic products were moisturizing. At the same time, more than ** percent of men reported they looked at the price value the most when purchasing cosmetic products.
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Rakuten Insight. (January 28, 2025). Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1559228/south-korea-priorities-when-buying-cosmetic-products-by-gender/
Rakuten Insight. "Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by gender." Chart. January 28, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1559228/south-korea-priorities-when-buying-cosmetic-products-by-gender/
Rakuten Insight. (2025). Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1559228/south-korea-priorities-when-buying-cosmetic-products-by-gender/
Rakuten Insight. "Leading Factors to Consider When Buying Cosmetic Products among Consumers in South Korea as of September 2024, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Jan 2025, /statistics/1559228/south-korea-priorities-when-buying-cosmetic-products-by-gender/
Rakuten Insight, Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1559228/south-korea-priorities-when-buying-cosmetic-products-by-gender/ (last visited August 04, 2026)
Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by gender [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1559228/south-korea-priorities-when-buying-cosmetic-products-by-gender/