The source asked respondents how important the following attributes of a beauty brand and/or its products when it comes to deciding to purchase its products. Ansers reflect the share of respondents answering "Very important".
The age of respondents and the survey type were not specified by the source.
Citation formats
Most important factors influencing beauty purchases among Gen Z in the U.S. 2026
Like other consumers in the United States, members of Generation Z saw the importance of non-toxic beauty brands and products in 2026, with ** percent of those surveyed responding that non-toxic ingredients were at least moderately important to them. However, fewer consumers from Gen Z in the United States found the use of 'clean' ingredients important, namely ** percent.
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Tinuiti. (March 23, 2026). Most important attributes of a beauty brand or product according to Gen Z consumers in the United States in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1479133/important-beauty-purchase-factors-for-gen-z-consumers-in-the-us/
Tinuiti. "Most important attributes of a beauty brand or product according to Gen Z consumers in the United States in 2026." Chart. March 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1479133/important-beauty-purchase-factors-for-gen-z-consumers-in-the-us/
Tinuiti. (2026). Most important attributes of a beauty brand or product according to Gen Z consumers in the United States in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1479133/important-beauty-purchase-factors-for-gen-z-consumers-in-the-us/
Tinuiti. "Most Important Attributes of a Beauty Brand or Product According to Gen Z Consumers in The United States in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2026, /statistics/1479133/important-beauty-purchase-factors-for-gen-z-consumers-in-the-us/
Tinuiti, Most important attributes of a beauty brand or product according to Gen Z consumers in the United States in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1479133/important-beauty-purchase-factors-for-gen-z-consumers-in-the-us/ (last visited August 03, 2026)
Most important attributes of a beauty brand or product according to Gen Z consumers in the United States in 2026 [Graph], Tinuiti, March 23, 2026. [Online]. Available: /statistics/1479133/important-beauty-purchase-factors-for-gen-z-consumers-in-the-us/
