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Most valued factors on choosing online shopping platforms among online shoppers in China in 2020

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Source

Release date

October 2020

Region

China

Survey time period

2020

Number of respondents

1,501 respondents

Special properties

among online shoppers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Most important factors for consumers to choose e-commerce platforms China 2020

Published by
Yihan Ma,
Jan 25, 2021

According to a survey among Chinese online shoppers in 2020, around **** percent of respondents said the most critical factor for choosing online shopping platforms was the authenticity of products, slightly decreasing from approximately ** percent compared to 2018. Around **** percent of respondents valued the reputation of the e-commerce platform the most.

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