Consumers in the United States showed different tendencies when buying makeup in 2026. Specifically, 44 percent tended to buy the exact same products, 35 percent tended to try different products from the same brand, and 20 percent tended to look for new brands to try.
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Tinuiti. (March 23, 2026). Most important considerations when buying makeup among consumers in the United States in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
Tinuiti. "Most important considerations when buying makeup among consumers in the United States in 2026." Chart. March 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
Tinuiti. (2026). Most important considerations when buying makeup among consumers in the United States in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
Tinuiti. "Most Important Considerations When Buying Makeup among Consumers in The United States in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2026, /statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
Tinuiti, Most important considerations when buying makeup among consumers in the United States in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1481738/leading-factors-for-us-consumers-buying-makeup/ (last visited July 24, 2026)
Most important considerations when buying makeup among consumers in the United States in 2026 [Graph], Tinuiti, March 23, 2026. [Online]. Available: /statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
