Cosmetics market in Italy - statistics & facts
Despite its relatively smaller size, Italy is one of the largest cosmetics markets worldwide. In 2024, the country was the fourth leading market for cosmetics products in Europe, while the first three largest players worldwide were the United States, China, and Japan. In the same year, the value of Italy's cosmetics industry in the domestic market reached a peak of around 8.63 billion euros. Meanwhile, the country's export of beauty products worldwide has been increasing in the last few years in terms of value, and has added up to close to eight billion euros as of 2024.Â
