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Duplicate (dupe) beauty product purchasing habits among consumers in Australia as of March 2024

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Source

Release date

September 2024

Region

Australia

Survey time period

March 2024

Number of respondents

1,006 respondents

Age group

14-64 years

Special properties

representative of the general Australian population

Citation formats

Duplicate (dupe) beauty product purchasing habits Australia 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 1, 2024

In a March 2024 conducted survey among Australian consumers, around ** percent of respondents said they were buying more own-label beauty products and fewer branded items. Over ** percent of those surveyed believed that dupe beauty items were better value for money compared to the original branded product. 

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