According to a survey conducted by in September 2024, most consumers in China would consider whether ingredients are natural when buying cosmetics, with ** percent of respondents choosing it as one of the top priorities. Meanwhile, moisturizing was an influencing factor for ** percent of respondents.
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Rakuten, & Rakuten Insight. (January 28, 2025). Leading factors to consider when buying cosmetic products among consumers in China as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1366680/china-decision-factors-for-personal-care-consumption/
Rakuten, und Rakuten Insight. "Leading factors to consider when buying cosmetic products among consumers in China as of September 2024." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1366680/china-decision-factors-for-personal-care-consumption/
Rakuten, Rakuten Insight. (2025). Leading factors to consider when buying cosmetic products among consumers in China as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1366680/china-decision-factors-for-personal-care-consumption/
Rakuten, and Rakuten Insight. "Leading Factors to Consider When Buying Cosmetic Products among Consumers in China as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1366680/china-decision-factors-for-personal-care-consumption/
Rakuten & Rakuten Insight, Leading factors to consider when buying cosmetic products among consumers in China as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1366680/china-decision-factors-for-personal-care-consumption/ (last visited July 26, 2026)
Leading factors to consider when buying cosmetic products among consumers in China as of September 2024 [Graph], Rakuten, & Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1366680/china-decision-factors-for-personal-care-consumption/
