In 2025, annual spending on beauty products was highest in the hair care and skin care categories. In fact, when surveyed, ** percent of Gen X consumers in the United States said they bought hair care products for themselves in the previous six months.
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The New Consumer. (October 4, 2025). Beauty categories consumers spent the most on in the United States in 2025, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1471320/most-purchased-beauty-products-by-type-in-the-us/
The New Consumer. "Beauty categories consumers spent the most on in the United States in 2025, by type." Chart. October 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1471320/most-purchased-beauty-products-by-type-in-the-us/
The New Consumer. (2025). Beauty categories consumers spent the most on in the United States in 2025, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1471320/most-purchased-beauty-products-by-type-in-the-us/
The New Consumer. "Beauty Categories Consumers Spent The Most on in The United States in 2025, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2025, /statistics/1471320/most-purchased-beauty-products-by-type-in-the-us/
The New Consumer, Beauty categories consumers spent the most on in the United States in 2025, by type ÌÇÐÄÆƽâ°æ, /statistics/1471320/most-purchased-beauty-products-by-type-in-the-us/ (last visited July 31, 2026)
Beauty categories consumers spent the most on in the United States in 2025, by type [Graph], The New Consumer, October 4, 2025. [Online]. Available: /statistics/1471320/most-purchased-beauty-products-by-type-in-the-us/
