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Most important factors among consumers in the United States when buying skincare in 2023

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Source

Release date

May 2024

Region

United States

Survey time period

12 months ending December 31, 2023

Number of respondents

1,023 respondents

Supplementary notes

Respondents were asked by the source to identify which factors were important when buying skincare and which factor was the most important when they made a skincare purchase.

Citation formats

Leading factors U.S. consumers considered when buying skincare 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 24, 2024

Hydration and anti-aging were two important factors when it came to skincare purchases in the United States in 2024. In fact, for ** percent of consumers, anti-aging was the most important factor in a skincare purchase, while nearly ** percent of consumers thought hydration was an important factor.

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