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Purchase drivers for makeup products among Gen Z consumers in the United Kingdom in 2026

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Source

Release date

April 2026

Region

United Kingdom

Survey time period

2026

Number of respondents

500 respondents

Age group

18-29 years

Special properties

Generation Z consumers

Method of interview

Online survey

Citation formats

Gen Z: purchase drivers for makeup in the UK 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, May 11, 2026

In 2026, over of Generation Z consumers in the United Kingdom chose makeup products based on how well they worked on a day to day basis. Besides performance, was the second-most relevant reason for choosing a makeup product, while influencers played a part in product purchase decisions to ** percent of consumers.

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
Talk to sales for pricing
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