In 2023, price and affordability was the most important factor that U.S. consumers considered when purchasing beauty products. While ** percent of Americans were influenced by a product's price and affordability, only ** percent of consumers were influenced by loyalty programs associated with the product.
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LendingTree. (August 27, 2023). Leading influencing factors on beauty purchases among consumers in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1471337/influences-on-us-consumers-beauty-purchases/
LendingTree. "Leading influencing factors on beauty purchases among consumers in the United States in 2023." Chart. August 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1471337/influences-on-us-consumers-beauty-purchases/
LendingTree. (2023). Leading influencing factors on beauty purchases among consumers in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1471337/influences-on-us-consumers-beauty-purchases/
LendingTree. "Leading Influencing Factors on Beauty Purchases among Consumers in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Aug 2023, /statistics/1471337/influences-on-us-consumers-beauty-purchases/
LendingTree, Leading influencing factors on beauty purchases among consumers in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1471337/influences-on-us-consumers-beauty-purchases/ (last visited July 26, 2026)
Leading influencing factors on beauty purchases among consumers in the United States in 2023 [Graph], LendingTree, August 27, 2023. [Online]. Available: /statistics/1471337/influences-on-us-consumers-beauty-purchases/
