The statistic shows the leading four reasons consumers gave for buying new products within the spirits beverage category in a survey conducted in the UK in 2013. Of respondents, 30 tried new products because they 'looked tasty', 24 percent because of the brand and 22 percent claimed they buy 'to try something different'.
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Future Thinking. (January 30, 2014). Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
Future Thinking. "Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013." Chart. January 30, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
Future Thinking. (2014). Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
Future Thinking. "Leading Reasons for Consumers Trying New Spirits in The United Kingdom (Uk) in 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2014, /statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
Future Thinking, Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013 ÌÇÐÄÆƽâ°æ, /statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/ (last visited August 01, 2026)
Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013 [Graph], Future Thinking, January 30, 2014. [Online]. Available: /statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
