According to a survey conducted by in September 2024, around ** percent of respondents aged 55 years and older in South Korea answered they considered the price value the most when purchasing cosmetics. The majority of respondents across all age groups considered the price value and moisturizing properties of products as the most important.
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Rakuten Insight. (January 28, 2025). Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1559235/south-korea-priorities-when-buying-cosmetic-products-by-age/
Rakuten Insight. "Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by age group." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1559235/south-korea-priorities-when-buying-cosmetic-products-by-age/
Rakuten Insight. (2025). Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1559235/south-korea-priorities-when-buying-cosmetic-products-by-age/
Rakuten Insight. "Leading Factors to Consider When Buying Cosmetic Products among Consumers in South Korea as of September 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1559235/south-korea-priorities-when-buying-cosmetic-products-by-age/
Rakuten Insight, Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1559235/south-korea-priorities-when-buying-cosmetic-products-by-age/ (last visited August 01, 2026)
Leading factors to consider when buying cosmetic products among consumers in South Korea as of September 2024, by age group [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1559235/south-korea-priorities-when-buying-cosmetic-products-by-age/
