This statistic depicts the most important considerations for consumers in the United States when deciding which premium liquor to purchase in 2018, broken down by generational cohort. The survey found that for Millennial consumers, the appearance of the label was the most important factor when deciding which premium liquor to buy.
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Ipsos North America. (April 18, 2018). Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America. "Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation ." Chart. April 18, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America. (2018). Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America. "Most Important Considerations When Purchasing Premium Liquor among Consumers in The United States in 2018, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2018, /statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America, Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation ÌÇÐÄÆƽâ°æ, /statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/ (last visited July 27, 2026)
Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation [Graph], Ipsos North America, April 18, 2018. [Online]. Available: /statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
