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Biddable marketplace sponsored advertising spending in Germany from 2021 to 2024 (in billion euros)

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Source

Release date

November 2024

Region

Germany

Survey time period

2021 to 2024

Special properties

estimates

Supplementary notes

Figures preceding 2024 were retrieved from earlier publications.

Citation formats

Biddable marketplace ad spending in Germany 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2025

According to estimates, spending on biddable marketplace sponsored ads, which constitute an important share of retail media ads, amounted to *** billion euros in Germany in 2024. This would mean the spending increased by roughly ** percent compared to the **** billion euros reported in 2023.

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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