In 2024, 46 percent of 18 to 24-year-olds in Germany agreed that they are more likely to engage with advertisements on social media than on other websites. In contrast, only **** percent of respondents aged 55 and older agreed with this statement. Across all age groups in a nationally representative sample, the share stood at ** percent. These figures show a pronounced generational divide, with individuals under ** demonstrating significantly higher familiarity and engagement with social media ads than their older counterparts.
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YouGov. (May 21, 2024). Are you more likely to interact with advertising on social media than on normal websites? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1537181/social-media-advertising-interaction-germany-by-age-group/
YouGov. "Are you more likely to interact with advertising on social media than on normal websites?." Chart. May 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1537181/social-media-advertising-interaction-germany-by-age-group/
YouGov. (2024). Are you more likely to interact with advertising on social media than on normal websites?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1537181/social-media-advertising-interaction-germany-by-age-group/
YouGov. "Are You More Likely to Interact with Advertising on Social Media than on Normal Websites?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2024, /statistics/1537181/social-media-advertising-interaction-germany-by-age-group/
YouGov, Are you more likely to interact with advertising on social media than on normal websites? ÌÇÐÄÆƽâ°æ, /statistics/1537181/social-media-advertising-interaction-germany-by-age-group/ (last visited July 29, 2026)
Are you more likely to interact with advertising on social media than on normal websites? [Graph], YouGov, May 21, 2024. [Online]. Available: /statistics/1537181/social-media-advertising-interaction-germany-by-age-group/
