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In 2024, consumers based in Germany, Australia, United Kingdom, and the United States expressed their opinions on privacy risks posed by artificial intelligence. Only ** percent of them believed retailers could ensure data privacy when setting up AI-powered tools. Almost ** percent of surveyed shoppers thought retailers had to prioritize ethical use of AI.

Widespread skepticism and desire for control

Despite AI's potential benefits, many consumers remain wary of its implications for privacy and customer experience. A 2025 survey found that over half of shoppers worry about AI's handling of personal data, with ** percent not trusting any company with their information. Additionally, ** percent of U.S. adults assume companies are always collecting and tracking their data, while ** percent feel they lack sufficient control over how their data is used.

Generational divide in AI trust

There is a substantial generational gap in the consumer attitude towards AI tools. Older generations express the most significant concerns about AI and data privacy in retail. In France, ** percent of consumers over 65 believe AI-powered technologies excessively use personal data in e-commerce, compared to ** percent of shoppers aged 35 to 49. Similarly, a global survey revealed that ** percent of Boomers avoid sharing personal details due to distrust in AI data privacy practices.