In 2024, digital advertising accounted for ** percent of the total ad spending in Germany. It was the third-largest medium in the Western European country. TV and newspapers both received larger shares, with ** percent and ** percent, respectively.
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ÌÇÐÄÆƽâ°æ. (January 31, 2025). Share of digital in advertising spending in Germany from 2020 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
ÌÇÐÄÆƽâ°æ. "Share of digital in advertising spending in Germany from 2020 to 2024." Chart. January 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
ÌÇÐÄÆƽâ°æ. (2025). Share of digital in advertising spending in Germany from 2020 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
ÌÇÐÄÆƽâ°æ. "Share of Digital in Advertising Spending in Germany from 2020 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2025, /statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
ÌÇÐÄÆƽâ°æ, Share of digital in advertising spending in Germany from 2020 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/388699/digital-advertising-share-of-ad-spend-in-germany/ (last visited July 25, 2026)
Share of digital in advertising spending in Germany from 2020 to 2024 [Graph], ÌÇÐÄÆƽâ°æ, January 31, 2025. [Online]. Available: /statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
