In 2024, out of the total of roughly ** billion euros invested in digital advertising in Germany, nearly **** billion were spent on search advertising. This constitutes an increase of ** percent on the figure of *** billion reported a year earlier.
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IAB Europe. (May 21, 2025). Search advertising spending in Germany from 2020 to 2024 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1358096/germany-search-ad-spend/
IAB Europe. "Search advertising spending in Germany from 2020 to 2024 (in billion euros)." Chart. May 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1358096/germany-search-ad-spend/
IAB Europe. (2025). Search advertising spending in Germany from 2020 to 2024 (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1358096/germany-search-ad-spend/
IAB Europe. "Search Advertising Spending in Germany from 2020 to 2024 (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2025, /statistics/1358096/germany-search-ad-spend/
IAB Europe, Search advertising spending in Germany from 2020 to 2024 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/1358096/germany-search-ad-spend/ (last visited July 20, 2026)
Search advertising spending in Germany from 2020 to 2024 (in billion euros) [Graph], IAB Europe, May 21, 2025. [Online]. Available: /statistics/1358096/germany-search-ad-spend/
