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Digital advertising spending in Germany in 2024, by device (in billion euros)

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Sources

Release date

January 2025

Region

Germany

Survey time period

2024

Citation formats

Digital ad spend in Germany 2024, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2025

In 2024, digital advertising spending in Germany stood at *** billion euros, out of which *** billion was invested in desktop advertising and *** billion in mobile advertising. Mobile accounted for ** percent of the total.

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Statistics on " Digital advertising in Germany "

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Other statistics that may interest you Digital advertising in Germany

Overview of the European market

4

Formats

7

Desktop & mobile

5

Programmatic

4

Consumer insights

6

Overview of the German market

7

Social media

4

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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