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Change in digital advertising spending in Germany from 2020 to 2024

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Source

In cooperation with
Release date

May 2025

Region

Germany

Survey time period

2020 to 2024

Supplementary notes

Figure for years preceding 2024 were retrieved from earlier publications.

Citation formats

Digital ad spend growth in Germany 2020-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2025

In 2024, digital advertising spending in Germany increased ** percent. Germany is the second-largest digital advertising market in Europe, preceded only by the United Kingdom (UK). However, in 2024, it was not among the fastest-growing digital ad markets in Europe.

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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