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Perceived impact of artificial intelligence (AI) on work among social media creators worldwide as of April 2025

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Source

Release date

April 2025

Region

Worldwide

Survey time period

April 7 to 16, 2025

Number of respondents

121 respondents

Special properties

around 74 percent of responding creators reported having over 100,000 followers across their largest social media platform

Supplementary notes

Multiple answers were possible.

Citation formats

Perceived impact of AI on work among social media creators worldwide 2025

Published by Thuy D., Mar 3, 2026

During an April 2025 global survey among social media creators, approximately ** percent said artificial intelligence (AI) tools helped streamline their workflow. Around ** percent reported worrying about AI replacing human creativity, while ** percent stated that they did not notice any AI-related impact on their work as online content creators

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Statistics on " AI-generated online content (AIGC) "

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Overview

7

Top generative AI tools

5

Usage

8

Content on social media

8

Marketing and advertising

7

Impressions and concerns

7

Legal framework and regulations

7

Harmful content and online privacy

8

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Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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